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Cynosure Lutronic, a global leader in the energy-based devices market, has entered into a multi-country distribution agreement with Amico Aesthetics, a leader in providing world-class medical devices to the Middle East.

Effective Jan. 1, Amico Aesthetics has become the sole authorized distributor of the whole Cynosure Lutronic portfolio across its entire network in the Middle East including KSA, UAE, Kuwait, Qatar, Jordan, Iraq, Egypt, Bahrain, Oman, and Lebanon. 

This strategic relationship further strengthens both companies’ presence and commitment to customer excellence in the region's energy-based device industry.

This alliance unites Cynosure Lutronic’s innovative technologies with Amico Aesthetics’ robust distribution network and localized expertise, creating a powerful synergy aimed at delivering unparalleled value to aesthetic practitioners and their patients. 

Together, both companies aim to elevate aesthetic practice standards and results across the Middle East.

Ahmed El-Maghraby, CEO of Amico Group, said: “We are delighted to expand our collaboration with Cynosure Lutronic, a company that shares our commitment to excellence and innovation. 

“Cynosure Lutronic combines a legacy of premium quality with a reputation for groundbreaking advancements, a combination that perfectly matches our mission to provide aesthetic professionals with best-in-class technologies.

“Our comprehensive support programs, new training centers, and a team of over 250 dedicated specialists will ensure exceptional aesthetic outcomes for both practitioners and their patients. 

“We look forward to continuing our successful collaborations and supporting customers across the Middle East.”

Nadav Tomer, CEO of Cynosure Lutronic, added: “Amico’s reputation and their deep understanding of the Middle East markets make them an ideal partner for us. This agreement marks a significant step forward in expanding Cynosure Lutronic’s footprint and delivering our cutting-edge solutions to aesthetic professionals in the region. We remain committed to providing exceptional support and innovation to our customers.”

The collaboration between Cynosure Lutronic and Amico Aesthetics will prioritize delivering tailored clinical training, dedicated consumer marketing, and exceptional customer service. 

By combining their expertise, both companies aim to seamlessly integrate Cynosure Lutronic’s state-of-the-art product portfolio into the Middle East region, setting new benchmarks for aesthetic outcomes.

For additional information and questions, please click on the following links:

For Cynosure Lutronic: https://www.cynosure.com/contact-us/

For Amico Aesthetics: https://www.amicogroup.com/contacts/

Trendyol, one of the world’s leading e-commerce platforms, has launched its 2025 Ramadan Collection, designed exclusively for customers in the Gulf region.

Inspired by the timeless charm of Cappadocia, the collection features 90 curated pieces including abayas, dresses, kaftans, coordinated top-and-bottom sets and more.

Designed by Trendyol’s in-house designers and manufactured by high-quality Turkish suppliers, the collection includes pastel, neutral, and earthy shades echoing the essence of Cappadocia.

The modest wear range features flowy designs and ruffled silhouettes, with details including gold buttons, jewel embellishments, and bow details offering versatile styling for both iftar and sahoor gatherings. It also features a limited “mini-me” Eid line with mom-daughter matching items to celebrate Eid Al-Fitr in style.

“Last year, we introduced Trendyol’s first Ramadan Collection for the Gulf, a modest wear line designed specifically for our customers in the region, which was embraced by our Gulf shoppers and sold out quickly. Inspired by Turkiye’s rich heritage and the timeless beauty of Cappadocia, this latest collection reinforces our commitment to the region and to listening to what our shoppers want, presenting them with a selection of relevant, high-quality and affordable products,” said Mohamad ElAnsari, chief executive officer, Trendyol Gulf.

In addition to the Ramadan Collection, Trendyol has just launched its first own-brand Home Collection under its growing homeware category in time for the holy month. With a selection of elegant table covers, runners and placemats, as well as towels, duvet covers and more, the Mediterranean-inspired range provides Gulf shoppers with items to get their home ready for hosting.

Since its launch in the Gulf in 2023, Trendyol has become one of the region’s most downloaded shopping apps, attracting over 4 million customers. Customers across the Gulf, including Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Bahrain and Oman, can now explore the collection and purchase the products on the Trendyol app and website www.trendyol.com/ar/.